Swift Collective

When someone experiences Pacifica Perfume products, they become a loyal customer for life. As a Portland, Oregon-based company though, reaching new customers is challenging and expensive. Swift worked with Pacifica to maximize all channels to drive visitors to the website, namely through SEM. Through optimized campaigns, product feeds and leveraging other retailer-specific paid search channels, Swift increased Pacifica’s ROI by over 600% without increasing ad spend. This allowed Pacifica to significantly bolster sales, reach more buyers, and expand their following.