Swift Collective

Nike Women has partnered with Swift since 2010 to grow and engage their social followers and create a global community passionate about fitness. We started by evaluating their existing strategy, social engagement metrics, business objectives and broader brand platform, and concepted a plan to reinvigorate a stagnant social community across Facebook, Twitter, YouTube and Tumblr in 2011-2012. Ongoing seasonal campaigns and social content developed by Swift drive workout goals and community interaction. The result? Enormous community growth and a passionate global fitness following.