It’s our fifth birthday—the anniversary of the day Alicia and Liz decided to strike out on their own and open a boutique shop where they could work on any projects they wanted to. Though the tagline didn’t exist yet, “We Love What We Do” was the ethos that drove them then, and it continues to inform our work today.
Since March 20, 2007, The Swift Collective has created content for two Summer Olympics campaigns, climbed rock walls in Salt Lake City, run thousands of miles (listening to music), infused Aloha into several Island travel industry sites, took a stand on air quality in our neighborhood, went behind the scenes at a repertory theater, helped raise the flag for women and children in third world countries, and made movies with sand between our toes. We have seen the emergence of social media as an essential marketing tool and poured ourselves into it.
And we’ve grown. Our flock of Swifts totals 25 (as of today) and our nest is nearly five times as large. But the same common thread connects our team—passion for every project that comes through the door. Here’s to five years of heading to work with smiles on our faces.
Happy birthday to us. And many more.
I have a pair of old hiking shoes in my closet. They’re dirty, worn out, and the tread is almost all gone. I finally vowed to get a new pair after my last attempt to hike Mt. St. Hellens. The lack of traction was becoming dangerous on the snow. I bought a shiny new pair of shoes this winter that will carry me up the summit trail later this summer, but I still haven’t thrown my old shoes out. I can’t seem to get rid of them.
