Category Archives: Creating

Let It Fly: Swift 2012 Holiday Party

We came. We saw. We shot arrows and sang karaoke.

Happy Holidays to all, and thanks to our colleagues, clients, family and friends who were able to join us for our Let It Fly 2012 Holiday Party.

 

Swift 2012 Holiday Gift Guide

 

Finding the perfect gift is one of the best parts of the season. But if you’re like us, there’s always that one person on your list who stumps you (lookin’ at you, Uncle Greg). If you find yourself in a nutcracker this year, the Swifties have some gift suggestions for you that are sure to please even the toughest ba-humbugger.

TECH

Skymall not cutting it this year? Here’s our must-have tech gadgets.

iPhone Lens Dial ($249) – Make that Instagram photo of their lunch glisten in HD.

Smart Phone Touch Gloves ($19.99) – Freezing your fingers off while texting isn’t worth it. Keep the thumbs cozy.

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tGIF Vol. 2: GIF Assistant

Swift is all about teamwork. Sometimes though, the best assistant is silent and animated.

For today’s tGIF, we invite you to employ your own GIF assistant as such:

Tandem Treadmill Corgis

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Movember, Swift Style

After just 16 days into Movember, the Swift mustaches are in full force and the office environment has become exponentially more inspired. Client meetings have become MUCH more interesting since the beginning of the month, as to be expected when sitting across from multiple killer ‘staches in progress.

Movember, for those not familiar with the event, isn’t just an excuse for guys to see who can get the most hipster with their facial hair. Individuals and teams from all over the world start with a blank canvas and grow their best ‘staches in an effort to raise money and awareness for prostate cancer.

Stay tuned for a final report – and photo – for Team Swift at the end of the month!

The Write Stuff

 

We’re fortunate to have a number of talented writers on staff who still appreciate the written word, and the heft of a real book. We’re also lucky to have an annual literary festival like Wordstock right our backyard.

This weekend marks its seventh year, and in addition to the variety of workshops, signings and readings offered, programming now also embraces the impact of digital and social media on publishing. It’s impossible to ignore, and it would be a disservice to try and do so, whether you’re an author, agent, publisher, book seller, or reader.

Here’s why.

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True Colors

 

We came, we saw…we kicked blue, pink, orange, and yellow’s booty. On Saturday September 29, the Swifties rounded up bright and early to tackle The Color Run at Portland International Raceway. Decked out in our best run whites, we joined 16,000 others for “The Happiest 5K on the Planet,” where we were blitzed with cornstarch-based color at every kilometer.

Certainly one of the most unique 5Ks on the planet, too. Check out our Facebook photo gallery for the full spectrum.

 

Around Us & Between Us

In a video promoting his current solo show at Ivory & Black Soho Gallery in London, Geoff McFetridge talks about form as a language and “creating poetry out of the everyday.” In the process, he sheds light on gray area between fine art and commercial design—a line that he has blurred perfectly throughout his career. What I wouldn’t do for the “Us in a Circle” painting. There’s a perfectly quiet spot for it above my desk.

Whale Tale

Moby-Dick. We all know it, but few of us have read it—or have had time to read it.  Thanks to an ambitious new project that launched this week, now there’s no excuse.

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Hand in Hand

Two weeks ago, we concepted a social campaign where tennis fans rallied support for Serena Williams or Vika Azarenka by writing what gives the athletes the #upperhand – on their hands – in the finals of the US Open. John McEnroe and Mary Joe Fernandez did it, and Serena shared it with her 3 million followers on Twitter.

This week, we saw a similar campaign as part of Obama’s social media outreach on Facebook. Raise your hand if you think “handwriting” is the next big meme in social…

Social is the New Black

Another blissful year of New York Fashion Week has come and gone and dare we say—it was even better than the last.

What used to be exclusive to editors and buyers is now open to a much wider audience, thanks to tools like Instagram and Twitter. We followed some of our favorite bloggers, designers and stylists through the week for unprecendented access to the runway courtesy of Twitter’s curated fashion guide, because who wouldn’t want to sit front row? Or pretend to at least.

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